Arlene

Making immersive technology accessible & results-driven

Analytics

Raised to Date: $28,025

Aggregate Commitments $
Platform

Republic

Start Date

04/06/2021

Close Date

08/05/2021

Min. Goal

$25,000

Max. Goal

$500,000

Min. Investment

$150

Security Type

SAFE

Funding Type

RegCF

Series

Seed

Valuation Cap

$6,000,000

Discount Rate

20%

Rolling Commitments $
Status

Active

Reporting Date

04/21/2021

Days Remaining

104

% of Min. Goal

112%

% of Max. Goal

6%

Likelihood of Max
unlikely
Avg. Daily Raise

$1,868

# of Investors

30

Momentum
cold
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Location

Erie, Pennsylvania

Industry

Marketing & Advertising

Tech Sector

AdTech

Distribution Model

B2B

Margin

High

Capital Intensity

Low

Business Type

Growth

Arlene, with a valuation cap of $6 million, is raising crowdfunding on Republic. The company offers a full suite of self-service tools and managed services that make immersive technology, including 3D, AR, and 360 experiences, more accessible and results-driven. The platform provides experiences that integrate with advertising, analytics, and engagement measurement. Colin Jacobsen, Bob Reisenweber, and Hermes Frangoudis founded Arlene in 2017. The proceeds of the current crowdfunding round, with a minimum target of $25,000 and a maximum target of $500,000, will be used to continue the development of the tools, establish the company, and grow partnerships with top brands. Arleneā€™s launch partners include The Sill, Coach, Revo, and Flowcode and achieved an MRR of $10,000 entering 2021.
Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$23,240

$17,825

COGS

$1,342

$9,600

Tax

$0

$0

 

 

Net Income

$-73,003

$-226,699

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$26,891

$15,139

Accounts Receivable

$15,700

$0

Total Assets

$47,644

$20,592

Short-Term Debt

$193

$140

Long-Term Debt

$0

$0

Total Liabilities

$193

$140

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