Better Family
Early Stage
Making Parenting Easier
Overview
Raised: $862,103
Total Commitments ($USD)
Platform
StartEngine
Start Date
06/30/2020
Close Date
02/21/2022
Min. Goal
$10,000
Max. Goal
$1,069,999
Min. Investment
$147
Security Type
Equity - Common
Series
Seed
SEC Filing Type
RegCF
Price Per Share
$1.43
Pre-Money Valuation
$4,965,220
Rolling Commitments ($USD)
Status
Funded
Reporting Date
02/27/2022
Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise
$1,437
# of Investors
2,168
Momentum
Funded
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Year Founded
2010
Industry
Consumer Products, Goods & Services
Tech Sector
Non-Tech
Distribution Model
B2B/B2C
Margin
Low
Capital Intensity
High
Better Family, with a $4.9 million pre-money valuation, is raising crowdfunding on StartEngine. The company has two patented products that make the lives of parents easier and better. The products include Swabbies, a no-mess organic diaper cream, and Beebo, a one-handed baby feeder. Beebo provides enhanced flexibility to the parents, while Swabbies gives soothing relief to the babies. Better Family was founded by Carman Cook-Campbell in 2010. The proceeds of the current round of crowdfunding, with a minimum raise of $9,999.99 and a maximum raise of $1,069,998.93, will be used to grow the brand as a premier premium brand. Better Family has impressed the Sharks on the Shark Tank and has partnerships with key players like Walmart and Buy Buy Baby.
Summary Profit and Loss Statement
| Most Recent Year | Prior Year | |
|---|---|---|
|
Revenue |
$41,839 |
$555 |
|
COGS |
$27,471 |
$42,961 |
|
Tax |
$0 |
$0 |
| ||
| ||
|
Net Income |
$-88,432 |
$-142,451 |
Summary Balance Sheet
| Most Recent Year | Prior Year | |
|---|---|---|
|
Cash |
$11,184 |
$5,363 |
|
Accounts Receivable |
$38 |
$114 |
|
Total Assets |
$102,374 |
$103,133 |
|
Short-Term Debt |
$82,124 |
$52,199 |
|
Long-Term Debt |
$0 |
$0 |
|
Total Liabilities |
$82,124 |
$52,199 |
Financials as of: 06/30/2020
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