CellarStash

Neutral
BETA

Direct-to-consumer online wine marketing company

Analytics

Raised to Date: $355,560

Aggregate Commitments $
Platform

SeedInvest

Start Date

04/17/2020

Close Date

06/02/2020

Min. Goal

$25,000

Max. Goal

$600,000

Min. Investment

$1,000

Security Type

Convertible Note

Funding Type

RegCF

Series

Seed

Valuation Cap

$6,000,000

Discount Rate

20%

Weekly Commitments $
Status
Funded
Reporting Date

06/30/2020

Days Remaining
Funded
% of Min. Goal

1,422%

% of Max. Goal

59%

Likelihood of Max
Funded
Avg. Daily Raise

$7,730

Momentum
Funded
Location
Industry

Alcohol, Tobacco, & Recreational Drugs

Tech Sector

MarketplaceTech

Distribution Model

B2C

Margin

Low

Capital Intensity

Low

Business Type

High Growth

CellarStash, with a valuation cap of $6 million, is raising funds on SeedInvest. It is an online wine marketing company that has partnered with wineries to change the way wine gets marketed directly to the consumers. The business model of CellarStash aims to provide access to wines without the associated costs of inventory ownership. CellarStash was founded by Robert Imeson in February 2020. The current round of crowdfunding has a minimum raise of $25,000 and a maximum raise of $600,000, and the funds will be used towards subscriber marketing, winery development, website upgrades, and operating expenses. CellarStash already has a memorandum of understanding with Vingo, a strategic marketing agreement for participating wineries, and a marketing agreement with Splash.

Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$0

$0

COGS

$0

$0

Tax

$0

$0

 

 

Net Income

$-199,593

$0

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$500

$0

Accounts Receivable

$0

$0

Total Assets

$35,000

$0

Short-Term Debt

$221,500

$0

Long-Term Debt

$0

$0

Total Liabilities

$221,500

$0

Ratings

last updated 08/23/2020

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