Cortex

AI-powered visual analytics that helps marketers make better creative choices

Analytics

Raised to Date: $1,070,000

Aggregate Commitments $
Platform

Wefunder

Start Date

12/08/2020

Close Date

03/04/2021

Min. Goal

$250,000

Max. Goal

$1,069,999

Min. Investment

$250

Security Type

Equity - Preferred

Funding Type

RegCF

Series

Pre-Seed

Pre-Money Valuation

$8,420,000

Rolling Commitments $
Status
Funded
Reporting Date

03/31/2021

Days Remaining
Funded
% of Min. Goal

428%

% of Max. Goal

100%

Likelihood of Max
Funded
Avg. Daily Raise

$12,442

# of Investors

1,265

Momentum
Funded
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Location

Boston, Massachusetts

Industry

Marketing & Advertising

Tech Sector

AdTech

Distribution Model

B2B

Margin

High

Capital Intensity

Low

Business Type

High Growth

Cortex, with a pre-money valuation of $8.42 million, is raising funds on Wefunder. The company has developed a SaaS platform that helps marketers understand what images and videos to make, how to make them, and how to promote them within marketing budgets. The platform uses machine learning to predict the performance of these images and videos. Brennan White and Matt Peters founded Cortex in 2014 and have raised over $1.4 million in previous rounds of financing. The current crowdfunding round has a minimum goal of $250,000 and a maximum goal of $1,069,999, and the proceeds will be used towards product and engineering, sales and growth, marketing and advertising, and operations. Cortex has best in class customers, including Marriott, Toyota, Oreo, and L’Oreal.
Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$603,432

$432,330

COGS

$38,579

$15,159

Tax

$0

$0

 

 

Net Income

$18,248

$-327,780

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$48,120

$89,708

Accounts Receivable

$127,212

$40,250

Total Assets

$293,106

$249,664

Short-Term Debt

$958,044

$333,638

Long-Term Debt

$100,832

$704,404

Total Liabilities

$1,058,876

$1,038,042

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