Cortex, with a pre-money valuation of $8.42 million, is raising funds on Wefunder. The company has developed a SaaS platform that helps marketers understand what images and videos to make, how to make them, and how to promote them within marketing budgets. The platform uses machine learning to predict the performance of these images and videos. Brennan White and Matt Peters founded Cortex in 2014 and have raised over $1.4 million in previous rounds of financing. The current crowdfunding round has a minimum goal of $250,000 and a maximum goal of $1,069,999, and the proceeds will be used towards product and engineering, sales and growth, marketing and advertising, and operations. Cortex has best in class customers, including Marriott, Toyota, Oreo, and L’Oreal.