Digital Brands Group

Revolutionizing the holding company model. Portfolio of high-growth 'digital first' apparel brands

Analytics

Raised to Date: $303,708

Aggregate Commitments $
Platform

Wefunder

Start Date

03/24/2020

Close Date

04/29/2020

Min. Goal

$100,000

Max. Goal

$1,069,999

Min. Investment

$100

Security Type

Equity - Preferred

Funding Type

RegCF

Series

Series B

Pre-Money Valuation

$52,800,000

Rolling Commitments $
Status
Funded
Reporting Date

05/03/2020

Days Remaining
Funded
% of Min. Goal

304%

% of Max. Goal

28%

Likelihood of Max
Funded
Avg. Daily Raise

$8,436

# of Investors

465

Momentum
Funded
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Location

Los Angeles, California

Industry

Apparel & Fashion

Tech Sector

Non-Tech

Distribution Model

B2C

Margin

High

Capital Intensity

Low

Business Type

Growth

Digital Brands Group, doing business as DSTLD, is raising funds on WeFunder. The company has a pre-money valuation of $52.8 million and is the holding company of four direct-to-consumer brands. The brands under Digital Brands Group include DSTLD, ACE Studios, Bailey 44, and Ali & Jay. The brands relate to luxury lifestyle and digital-first. Digital Brands Group was founded by Mark Lynn and others in 2013 and has raised over $14 million since its inception. The proceeds of the current round of crowdfunding, with a minimum raise of $100,000 and a maximum raise of $1,069,999, will be used for product and inventory, working capital, marketing, and acquisition and IPO fees. Digital Brands Group currently has 1.2 million customers for the four brands it owns and generated revenues of $30.79 million in 2019.
Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$3,777,493

$3,849,646

COGS

$1,656,332

$1,584,333

Tax

$800

$800

 

 

Net Income

$-4,725,533

$-3,287,809

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$584,481

$346,900

Accounts Receivable

$0

$0

Total Assets

$2,244,929

$1,506,061

Short-Term Debt

$5,971,106

$1,387,086

Long-Term Debt

$0

$2,658,529

Total Liabilities

$5,971,106

$4,045,615

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Summary of Crowdfunding Raises
Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
12/21/2020 Wefunder $52,841,157 $741,974 Convertible Note Confirmed Closed RegCF
04/29/2020 Wefunder $52,800,000 $303,708 Equity - Preferred Confirmed Closed RegCF
11/30/2019 StartEngine $35,000,000 $5,128,496 Equity - Preferred Confirmed Closed RegA+
08/10/2018 StartEngine $0 $64,586 Other Security Type Confirmed Closed RegCF
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