Ernest Supplies

Omnichannel skincare brand redefining clean, sustainable, and inclusive products.

Analytics

Raised to Date:
$7,600 - RegCF
$57,600 - Total
Aggregate Commitments $
Platform

SeedInvest

Start Date

06/07/2021

Close Date

08/14/2021

Min. Goal

$25,000

Max. Goal

$1,070,000

Min. Investment

$1,000

Security Type

Convertible Note

Funding Type

RegCF / RegD 506(C)

Series

Pre-Seed

Valuation Cap

$5,000,000

Discount Rate

20%

Rolling Commitments $
Status

Active

Reporting Date

06/13/2021

Days Remaining

62

% of Min. Goal

30%

% of Max. Goal

1%

Likelihood of Max
unlikely
Avg. Daily Raise

$1,267

Momentum
warm
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Location

New York, New York

Industry

Beauty & Personal Care

Tech Sector

Cleantech

Distribution Model

B2B/B2C

Margin

High

Capital Intensity

High

Business Type

Life Style

Ernest Supplies, with a $5 million valuation cap, is raising funds on SeedInvest. It is an omnichannel skincare brand that makes clean, sustainable, and accessible skin health products. The leading product of Ernest Supplies is its Protective Matte Moisturizer made for all skin tones, skin types, and genders. John Cafarelli and Luigi Bianco founded Ernest Supplies in 2009. The proceeds of the current crowdfunding round, with a minimum raise of $25,000 and a maximum raise of $1,070,000, will be used for digital marketing, hiring salaries, new products, and debt paydown. Ernest Supplies products are sold at Selfridges, Anthropologie, and Cult Beauty and achieved a repeat customer rate of 53% in the second half of 2020.
Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$93,526

$152,461

COGS

$13,788

$21,708

Tax

$0

$0

 

 

Net Income

$-28,677

$-29,278

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$6,434

$12,264

Accounts Receivable

$5,056

$13,055

Total Assets

$42,176

$54,434

Short-Term Debt

$101,567

$156,949

Long-Term Debt

$63,386

$0

Total Liabilities

$164,953

$156,949

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Summary of Crowdfunding Raises
Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Ernest Supplies 08/14/2021 SeedInvest $5,000,000 $7,600 Convertible Note Active RegCF
Ernest Supplies 06/06/2021 SeedInvest $5,000,000 $0 Convertible Note Funded Test the Waters
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