Ernest Supplies, with a $5 million valuation cap, is testing the waters on SeedInvest. It is an omnichannel skincare brand that makes clean, sustainable, and accessible skin health products. The leading product of Ernest Supplies is its Protective Matte Moisturizer made for all skin tones, skin types, and genders. John Cafarelli and Luigi Bianco founded Ernest Supplies in 2009. The proceeds of the current crowdfunding round, with a minimum raise of $25,000 and a maximum raise of $1,070,000, will be used for digital marketing, hiring salaries, new products, and debt paydown. Ernest Supplies products are sold at Selfridges, Anthropologie, and Cult Beauty and achieved a repeat customer rate of 53% in the second half of 2020.