Ernest Supplies

Omnichannel skincare brand redefining clean, sustainable, and inclusive products.

Analytics

Raised to Date: $0

Aggregate Commitments $
Platform

SeedInvest

Start Date

05/03/2021

Close Date

08/14/2021

Min. Goal

$25,000

Max. Goal

$1,070,000

Min. Investment

$1,000

Security Type

Convertible Note

Funding Type

Test the Waters / RegCF

Valuation Cap

$5,000,000

Discount Rate

20%

Rolling Commitments $
Status

Active

Reporting Date

05/12/2021

Days Remaining

91

% of Min. Goal

0%

% of Max. Goal

0%

Likelihood of Max
unlikely
Avg. Daily Raise

$0

Momentum
cold
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Location

New York, New York

Industry

Beauty & Personal Care

Tech Sector

Cleantech

Ernest Supplies, with a $5 million valuation cap, is testing the waters on SeedInvest. It is an omnichannel skincare brand that makes clean, sustainable, and accessible skin health products. The leading product of Ernest Supplies is its Protective Matte Moisturizer made for all skin tones, skin types, and genders. John Cafarelli and Luigi Bianco founded Ernest Supplies in 2009. The proceeds of the current crowdfunding round, with a minimum raise of $25,000 and a maximum raise of $1,070,000, will be used for digital marketing, hiring salaries, new products, and debt paydown. Ernest Supplies products are sold at Selfridges, Anthropologie, and Cult Beauty and achieved a repeat customer rate of 53% in the second half of 2020.
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