February 3, 2021

Forge Deals for February 2021

At KingsCrowd, we want to continue to be the most comprehensive platform for the online private markets. This includes secondary trading platforms — specifically, Forge Global. Forge is a secondary market platform for pre-IPO companies where early investors and employees can sell their shares. As such, Forge provides yet another option for investment opportunities available to our accredited investor base.

Last month, we highlighted several Forge deals, including Zipline International, Turo, and Rappi. As we continue our coverage of these secondary market platforms, we are excited to bring you some highlights for the month of February.

Below are some of Forge’s current investment opportunities:

Procore Technologies – Founded in Carpinteria, CA, Procore Technologies is a cloud-based construction management platform with over $250M in revenue for the 2019 fiscal year. At its last Series I follow-on round (completed in April 2020), the company was valued at $5B with individual shares sitting at $37.87. This follow-on round was preceded by a Series I round at a $4.7B valuation. Investors include D1 Capital Partners and Tech Coast Angels.

The Honest Company – Jessica Alba’s The Honest Company is a CPG company that focuses on eco-friendly and ethical consumerism. Products include baby diapers, wipes, bath and body care products, and non-toxic cleaning products. At its last round of Series F funding, the company was valued at $850M. Shares are currently $19.60 each. The most recent round closed in 2018 following a Series E raise at an $800M post-money valuation. Investors include General Catalyst and Lightspeed Venture Partners.

Allbirds – This eco-friendly, New Zealand-American shoe company was valued at $1.6B at its last round of Series D funding in December 2019. Shares currently sit at $12.89 a piece. This was preceded by a 2018 Series C round and 2017 Series B round at $1.4B and $360M respectively. Investors include Tiger Global Management and IPD Capital.


We hope this serves as a jumping-off point for any of our accredited readers hoping to become more aware of the secondary market ecosystem. Additionally, we will continue to highlight Forge deals and other secondary markets as fully-comprehensive leaders in the private equity space. 

As a reminder, all offers have $100k minimums and are exclusive of a 5% transaction fee. Also, all deals in the space are limited to accredited investors.

If you’re not an accredited investor but you’re interested in selling/buying startup shares, you still have options! NetCapital and StartEngine both offer secondary platforms where investors can trade their startup shares. 


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About: Olivia Strobl

Olivia comes to KingsCrowd with a background in venture capital and technology. She spent time at Glasswing Ventures, an AI-focused venture fund in Boston, before joining the KingsCrowd team. There she helped develop machine learning algorithms for the opportunity qualification of preseed and seed-stage startup companies. Prior to her time at Glasswing, Olivia worked in a lab studying the neural correlates of attention. She holds a degree in Neuroscience from Wellesley College.

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