Insense

Deal To Watch
BETA

Redesigning social ads with data-driven creativity

Analytics

Raised to Date: $140,967

Aggregate Commitments $
Platform

Republic

Start Date

05/18/2020

Close Date

11/01/2020

Min. Goal

$25,000

Max. Goal

$1,070,000

Min. Investment

$100

Security Type

SAFE

Funding Type

RegCF

Series

Seed

Valuation Cap

$10,000,000

Discount Rate

20%

Weekly Commitments $
Status
Funded
Reporting Date

11/01/2020

Days Remaining
Funded
% of Min. Goal

564%

% of Max. Goal

13%

Likelihood of Max
Funded
Avg. Daily Raise

$844

# of Investors

391

Momentum
Funded
Location

New York, NY

Industry

Marketing & Advertising

Tech Sector

MarketplaceTech

Distribution Model

B2B

Margin

Low

Capital Intensity

Low

Business Type

High Growth

Insense, with a $10 million valuation cap, is raising crowdfunding on Republic. The company is redesigning digital advertisements with a data-driven approach. The platform connects marketers with influential content creators, and its machine learning capability analyzes performance data to find correlations. Marketers can, thus, save a lot of money by running ads only with high potential creatives. Insense was founded by  Danil Saliukov, Anton Saliukov, and Alex Fedorenko in August 2016 and has raised over $1.5 since its founding. The funds from the current round of crowdfunding, with a minimum goal of $25,000 and a maximum goal of $1,070,000, will be used for customer acquisition and expansion of sales and marketing teams. Insense demonstrated a 2x year-over-year growth in 2019, resulting in gross sales of $1.5 million. The company is currently working with top clients like Nestle, P&G, and L’Oreal.

Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$1,100,504

$554,006

COGS

$737,531

$512,121

Tax

$0

$0

 

 

Net Income

$-176,820

$-387,259

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$180,347

$57,773

Accounts Receivable

$135,823

$25,191

Total Assets

$794,812

$470,589

Short-Term Debt

$114,512

$23,469

Long-Term Debt

$1,520,700

$0

Total Liabilities

$1,635,212

$1,134,169

Ratings

last updated 11/01/2020

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Analyst Report

Deal To Watch
Ratings Platform - Beta Trial

Our new ratings and analytics platform is currently in Beta. To gain access to the Beta platform features, upgrade to a Pro paid account and accept the Beta terms on any page.

For a limited time, use coupon code "TRYMERLIN20" for a free 20 day trial of Kingscrowd Pro and Merlin Beta. Your paid subscription will activate at the end of 20 days. Cancel anytime.
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