It’s By U

Neutral
BETA

Ending the cycle of flower waste through farm-direct floral subscriptions

Analytics

Raised to Date: $17,229

Aggregate Commitments $
Platform

Republic

Start Date

05/18/2020

Close Date

12/31/2020

Min. Goal

$25,000

Max. Goal

$1,070,000

Min. Investment

$250

Security Type

SAFE

Funding Type

RegCF

Series

Seed

Valuation Cap

$8,000,000

Discount Rate

20%

Weekly Commitments $
Status

Active

Reporting Date

10/25/2020

Days Remaining

65

% of Min. Goal

69%

% of Max. Goal

2%

Likelihood of Max
Avg. Daily Raise

$108

# of Investors

60

Momentum
Location

New York, NY

Industry

Consumer Products, Goods & Services

Tech Sector

AgriTech

Distribution Model

B2B/B2C

Margin

High

Capital Intensity

Low

Business Type

Growth

It’s By U, with a valuation cap of $8 million, is raising funds on Republic. The company is developing a marketplace where flower growers can sell their surplus flowers to customers and businesses, thereby eliminating flower waste. The floral subscription boxes of It’s By U are curated from excess farm flowers and save up to 50% compared to florists. It’s By U was founded by Caroline Strzalka and Christine Strzalka in December 2017 and has raised over $1.1 million since its inception. The current round of crowdfunding has a minimum target of $25,000 and a maximum target of $1,070,000, and the funds will be used to fully develop the floral marketplace, hire a management team, and create new products. It’s By U has the first to market advantage and has already sold over 1 million stems to thousands of customers.

Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$246,637

$172,169

COGS

$0

$60,077

Tax

$20,586

$0

 

 

Net Income

$-211,666

$-309,936

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$21,036

$95,096

Accounts Receivable

$0

$0

Total Assets

$21,036

$95,096

Short-Term Debt

$54,672

$61,076

Long-Term Debt

$0

$0

Total Liabilities

$54,672

$61,076

Ratings

last updated 10/27/2020

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