koo.koo.nelli, an upcoming eco-friendly retail and community gathering store, is raising funds on Mainvest. The store will feature eco-conscious clothing for men and women, shoes, books, jewellery, cosmetics, local art, baby goods, and home goods. Initially, koo.koo.nelli will launch as a pop-up in the Bow Market marketplace and will eventually grow into a permanent space. The company was founded by Nassy Mornaghi in 2019. The current crowdfunding round has a minimum target of $20,000 and a maximum target of $75,000, and the funds will be used towards build-out of space, inventory, operational capital, and point of sale system. koo.koo.nelli is opening its first pop-up in a profitable market and plans to use the proven hybrid event business model.