kulaBrands, a company with a community-based business model, is raising funds on TruCrowd. The company has a pre-money valuation of $28.1 million and supports entrepreneurs by providing them with ready-made funding, sales, and branding. The community members of kulaBrands vote on projects and decide which one they would like to fund. Pursuant to the determination of projects, the community members work on providing the three basic elements for the projects. kulaBrands was founded by Peter Gantner and Yaan Gulledge. The current round of crowdfunding has a minimum target of $40,000 and a maximum target of $535,000, and the proceeds will be used for research & development, sales and marketing, operations, and software. Presently, the kulaBrands community backs 42 brands and has a 100% track-record with reward-based crowdfunding. The company has already raised more than $2 million for its 40 projects.