May 11, 2020

New Deals for the Week Ending 05/10/2020

Below are the latest equity crowdfunding raises begun this past week. For additional information, we encourage KingsCrowders to click on the link provided for more details. If interested, be sure and follow how each startup’s respective raise is progressing, and the concepts they are bringing to the marketplace.

Please note, these are not recommendations but are meant only to inform our readers of new investment opportunities.

Be sure and check back with KingsCrowd in the future. We will continue providing updates on each raise as it progresses, particularly if we feel they meet our criteria of being worthwhile as potential investments.

 

Fluz App

Fluz App, with a pre-money valuation of $23.1 million, is raising funds on StartEngine. It is a cashback app that allows users to earn cash backs while they or their friends shop. The rewards can be earned on purchases of food, clothes, movies, and rides. The app supports social and sustainable earning. Fluz App was founded by Maurice Harary in 2018. The current round of crowdfunding of the company has a minimum goal of $10,000 and a maximum goal of $1,070,000, and the proceeds will be used to scale up the business and add more shoppers. Fluz App reached 30,000 users in the first 100 days of its launch and had over $10 million gross merchandise value transacted in just six months.

 

Naturel Juicing

Naturel Juicing, a juice bar in Woburn, MA, is raising funds on MainVest. The juicery makes fresh and nutritious cold-pressed juices from fresh produce from all over the world. The juices of Naturel Juicing are hydrating, body-cleansing, energy-boosting, and flavorful. The juice bar was founded by Nagelore Jean-Caidor in 2015. The proceeds of the current crowdfunding round, with a minimum target of $20,000 and a maximum target of $100,000, will be used to purchase new juicing equipment, materials like bottles and caps, and hire a temporary helper. Naturel Juicing has already identified a loyal customer base in Greater Boston through its initial soft launch. The company is led by an experienced founder and has a competitive advantage over peers.

 

Watch Party

Watch Party, with a post-money valuation of $963,000, is raising funds on NetCapital. It is an app that makes it easier for friends to share their passion for television and watch it together. The Watch Party application helps users to find new shows, see what their friends are watching, and make recommendations to each other. Watch Party was founded by Chelinde Edouard in 2017. The current round of crowdfunding has a minimum raise of $10,000 and a maximum raise of $107,000, and the funds will be used for app development. Watch Party offers a cross-platform TV guide to the users, inspired by their friends and family, and plans to generate revenue through advertising and monetizing user data.

 

Adventure 2 Learning

Adventure 2 Learning, with a pre-money valuation of $6 million, is raising funds on StartEngine. It is an educational platform that provides engaging teaching resources. The resources come in the form of videos on various topics, including science, math, social studies, music, art, social skills, and financial literacy. The video content on the platform is accredited and supplemented by educational experts. Adventure 2 Learning was founded by Michael Rhattigan and Dr. Jenny Delfin in 2018. The current crowdfunding campaign has a minimum target of $10,000 and a maximum target of $1,070,000, and the funds will be used to increase marketing and add sales resources. Adventure 2 Learning is led by an experienced team of educators and has already produced results for Chicago Public Schools.

 

Demand Derivatives

Demand Derivatives, with a post-money valuation of $39.6 million, is raising funds on NetCapital. It is a forthcoming, vertically integrated futures exchange and clearinghouse. The company uses innovative technology and unique instrument designs to trade the world’s major assets in a creative way. The products of Demand Derivatives are expected to be better optimized at lower costs and with reduced risks. Demand Derivatives was founded by Robert Krause in 2017. The proceeds of the current round of crowdfunding, with a minimum goal of $10,005 and a maximum goal of $1,069,995, will be used towards marketing, accounting, IP, technology, and regulatory expenses. Demand Derivatives is expected to pose a significant challenge to the legacy systems with its unique technology and designs.

 

CarStart

CarStart, a new mobile platform to purchase roadside assistance, is raising funds on Fundopolis. The new mobile application allows users to buy automotive protection plans, roadside assistance plans, and order services or repairs from the convenience of their homes or offices. Once the user requests the service and makes the payment, trained specialists are dispatched to provide the services at any brick and mortar location. CarStart was founded by Kyle Patton in 2017, and the app was launched in 2020. The current round of crowdfunding has a minimum target of $50,000 and a maximum target of $107,000, and the funds will be used to gain traction, grow, and expand. CarStart is currently launching in the Dallas/Fort Worth market, with plans to expand the business model to other markets. The company does not charge any subscriptions or monthly fees.

 

Twofold

Twofold, with a pre-money valuation of $5 million, is raising funds on SeedInvest. The company uses inventive design to optimize limited space. Twofold creates space-saving furniture for homes, workplaces, and trade shows. The first two products of Twofold are The Plaza Space and Twofold Working Wall that help to convert walls and floor into valuable working space. Twofold was founded by Anja Bump in 2016 and raised over $1.5 million in its pre-seed round of financing. The proceeds of the current crowdfunding round, with a minimum raise of $25,000 and a maximum raise of $1,000,000, will be used towards marketing, product development, operations, salaries, and travel. Twofold has already executed an agreement with a global contract manufacturer and has an exclusive license to a pending design patent.

 

Alelo

Alelo, with a pre-money valuation of $10.5 million, is raising funds on StartEngine. The company provides artificial intelligence avatar-based simulation training through its patented AI training products. Alelo Enskill EPC is used for enterprise training and hiring, while Alelo Enskill English is used for English language education. The product can also be customized for government personnel training. Alelo was founded by Lewis Johnson in 2006 and raised $1.6 million in 2018. The current crowdfunding round has a minimum goal of $9,999.48 and a maximum goal of $1,069,999.56, and the proceeds will be used to expand the market share, fund additional research and development, and improve the products. Alelo is offering effective online learning solutions during COVID-19 and is ahead of the curve on remote learning.

 

AirSelfie

AirSelfie, with a $25 million valuation cap, is raising funds on Wefunder. The company manufactures and sells the world’s only pocket-sized, high-definition aerial camera. AIR PIX is small, portable, and light-weight, and is meant to revolutionize personal photography through aerial HD photos and video selfies from unique angles and heights. AirSelfie was founded by Edoardo Stroppiana and Marco Stroppiana in 2019 and has raised over $170,000 since its inception. The proceeds of the current crowdfunding campaign, with a minimum goal of $50,000 and a maximum goal of $1,070,000, will be used towards order fulfillment and global expansion and marketing. AirSelfie has a strong intellectual property portfolio and already has over $8 million and 50,000 units in shipment and orders.

 

Parlay Cafe

Parlay Cafe, with a valuation cap of $3.5 million, is raising funds on Wefunder. It is a coffee shop franchise with the unique concept of a members-only co-working lounge. The concept is expected to thrive during COVID-19 due to the social distancing norms. The outlets of Parlay Cafe are located in malls and retail centers and give the feel of airport lounges. Parlay Cafe was founded by Don Mastrangelo, and the first proof-of-concept location was launched in Temecula, CA, in 2019. The current crowdfunding round has a minimum target of $50,000 and a maximum target of $1,070,000, and the funds will be used towards the development of the Franchising Program, the opening of four new company-owned locations, and sales and marketing. The first location of Parlay Cafe broke-even in five months, and the franchise is expected to open 1,000 stores in less than ten years.

 

Kaffi

Kaffi, with a $4.5 million valuation cap, is raising funds on Wefunder. The company produces a line of high-protein Icelandic energy coffee drinks. Kaffi currently has three SKUs, including Keto Latte, New Orleans, and Iced Mocha, and plans to launch three more plant-based SKUs next year. Kaffi energy drinks taste great, are healthy, and provide energy. Kaffi was founded by Smari Asmundsson in 2011 and has raised more than $5 million since its inception. The proceeds of the current round of crowdfunding, with a minimum raise of $50,000 and a maximum raise of $1,070,000, will be used towards manufacturing run, marketing, and building out the team. Kaffi is led by a seasoned and passionate team and has already won the Sprouts Innovation Program in December 2019 and Kroger Innovation Program in January 2020.

 

The Astrid Experience

The Astrid Experience, a romantic drama-comedy feature film, is raising funds on Wefunder. The film is set in Los Angeles and revolves around an artist and a free-spirited actress. The film has already been shot and is currently in the post-production stage. The Astrid Experience is written, directed, and produced by Cal Barnes and is backed by a team with over 30 years of combined filmmaking experience. The proceeds of the current round of crowdfunding, with a minimum target of $97,825 and a maximum target of $107,000, will be used towards post-production expenses, including picture finishing, sound finishing, film festival submissions, marketing, and contingencies. The Astrid Experience has used innovative filmmaking technology and has a proven audience.

 

SnapStrat

SnapStrat, with a valuation cap of $6.5 million, is raising funds on SeedInvest.  It is a strategic decision platform that takes control of business decisions and strategic consulting. The platform uses data ingestion, scenario-based decision support, and AI-driven decisioning to create a configurable SaaS solution. SnapStrat was founded by Jonathan Stern in 2016 and raised $800,000 in its pre-seed round of financing. The current crowdfunding round has a minimum goal of $25,000 and a maximum goal of $750,000, and the funds will be used towards going to market, developing the product, and customer success. SnapStrat is led by an experienced management team and has notable customers, including Sephora, Embraer, and Frontier Communications.

 

Strong’s Cleaners

Strong’s Cleaners, a 90-year old dry-cleaning business in Pittsburgh, PA, is raising funds on Honeycomb. The family-owned fabric care business provides dry cleaning, suede and leather cleaning, laundry service, and alterations and repairs. It has both a brick-and-mortar service as well as a valet pick-up and delivery, and it serves thousands of professionals, students, tourists, and workers. Strong’s Cleaners is owned by Justin Strong, grandson of the original founder. The proceeds of the current crowdfunding campaign, with a minimum target of $10,000 and a maximum target of $25,000, will be used to scale up the business model, upgrade capacity to allow medical-grade cleaning, and pay off debts. Strong’s Cleaners is one of the few companies deemed essential amidst COVID-19 and is experiencing higher medical uniform cleaning demand.

 

Leavened

Leavened, an upcoming artisan bakery and cafe in Cleveland, OH, is raising funds on Honeycomb. The bakery will offer a variety of products, including artisan-style pastries and bread produced fresh daily. The cafe will also provide a space for community gathering and socializing. The unique offerings of Leavened will include naturally leavened bread, baguettes, crusty rustic loaves, nutritious whole-grain bread, morning buns, Danishes, croissants, and scones. Leavened was founded by Ian Herrington in 2018. The current crowdfunding campaign has a minimum goal of $10,000 and a maximum goal of $50,000. The proceeds will be used to purchase raw ingredients, locally-roasted coffee beans, and to hire and train the bakery staff. Leavened is owned by an experienced baker with over nine years of experience in the industry.


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