Persona

Neutral
BETA

Protect Your Identity Across the Internet

Analytics

Raised to Date: $10,750

Aggregate Commitments $
Platform

WunderFund

Start Date

07/13/2020

Close Date

12/01/2020

Min. Goal

$10,000

Max. Goal

$250,000

Min. Investment

$250

Security Type

Equity - Common

Funding Type

RegCF

Series

Seed

Pre-Money Valuation

$5,123,400

Weekly Commitments $
Status
Funded
Reporting Date

12/02/2020

Days Remaining
Funded
% of Min. Goal

108%

% of Max. Goal

4%

Likelihood of Max
Funded
Avg. Daily Raise

$76

# of Investors

5

Momentum
Funded
Location

San Francisco, CA

Industry

Security, Cybersecurity, & Defense

Tech Sector

AutomationTech

Distribution Model

B2B/B2C

Margin

High

Capital Intensity

Low

Business Type

High Growth

Persona, with a post-money valuation of $5.1 million, is raising funds on WunderFund. The company assists people to manage their online identity from one place. The technology also allows users to keep themselves safe through end-to-end data encryption, zero-knowledge encryption, and other safety protocols. Persona puts all user accounts in one place, auto-saves new logins, and helps in one-click log in. The company was founded by Matthew P. Kerle, Patrick Holler, and Colby Schaeffer in 2015. The current round of crowdfunding of Persona has a minimum target of $10,000 and a maximum target of $250,000. Persona plans to capture the B2B market and become the future of identity management. It has already started generating revenue through paid users.

Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$116,285

$0

COGS

$164,218

$32,831

Tax

$0

$0

 

 

Net Income

$-47,933

$-32,831

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$2,321

$494

Accounts Receivable

$0

$0

Total Assets

$20,171

$12,394

Short-Term Debt

$0

$0

Long-Term Debt

$108,494

$0

Total Liabilities

$108,494

$0

Summary of Crowdfunding Raises
Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
12/01/2020 WunderFund $5,123,400 $10,750 Equity - Common Confirmed Closed RegCF
06/18/2020 WunderFund $5,000,000 $0 Equity - Common Disappeared RegCF
02/12/2019 StartEngine $7,700,000 $18,750 Equity - Common Confirmed Closed RegCF

Ratings

last updated 12/01/2020

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