Project M

Neutral
BETA

#1 E-commerce platform for tattoo and heavy metal lifestyles

Analytics

Raised to Date: $264,792

Aggregate Commitments $
Platform

Wefunder

Start Date

01/27/2021

Close Date

03/18/2021

Min. Goal

$49,978

Max. Goal

$1,069,993

Min. Investment

$100

Security Type

Equity - Common

Funding Type

RegCF

Series

Seed

Pre-Money Valuation

$22,503,389

Weekly Commitments $
Status

Active

Reporting Date

02/24/2021

Days Remaining

20

% of Min. Goal

530%

% of Max. Goal

25%

Likelihood of Max
Avg. Daily Raise

$9,457

# of Investors

130

Momentum
Location

New York, New York

Industry

Media, Entertainment & Publishing

Tech Sector

Non-Tech

Distribution Model

B2C

Margin

Low

Capital Intensity

High

Business Type

Growth

Project M, with a pre-money valuation of $22.5 million, is raising funds on Wefunder. It is a portfolio of brands focusing on heavy metal and tattoos. The company operates digital and print media properties to serve content to the fans. It sells events, merchandise, studio content, and more. Enrique Abeyta Ubillos founded Project M in 2016 and has raised over $7 million since the inception. The proceeds of the current crowdfunding campaign, with a minimum target of $49,978 and a maximum target of $1,069,993, will be used for adding SKUs to existing stores, hiring more staff, creating new content, and adding inventory. Project M owns the number one brands in heavy metal (Revolver), tattooing (Inked), and music comedy (The Hard Times).

Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$922,745

$742,220

COGS

$654,329

$671,143

Tax

$50,762

$62,693

 

 

Net Income

$-1,186,497

$-2,021,563

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$60,313

$47,239

Accounts Receivable

$60,313

$119,592

Total Assets

$684,572

$715,727

Short-Term Debt

$609,967

$194,625

Long-Term Debt

$5,337,073

$0

Total Liabilities

$5,947,040

$4,791,698

Ratings

last updated 02/25/2021

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