Overview

Raised to Date: Raised: $584,230

Deal Terms

Investment Momentum

Company Profile

Deal Summary

Financials

Total Commitments ($USD)

Platform

Wefunder

Start Date

10/27/2020

Close Date

02/12/2021

Min. Goal

$50,000

Max. Goal

$1,070,000

Min. Investment

$500

Security Type

Equity - Preferred

Series

Seed

SEC Filing Type

RegCF    

Price Per Share

$5.00

Pre-Money Valuation

$10,700,000

Rolling Commitments ($USD)

Status

Funded

Reporting Date

02/27/2021

Days Remaining

Funded

% of Min. Goal

Funded

% of Max. Goal

Funded

Likelihood of Max

Funded

Avg. Daily Raise

$5,460

# of Investors

261

Momentum

Funded

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Sunken Stone

Year Founded

2009

Industry

Marketing & Advertising

Tech Sector

CommerceTech

Distribution Model

B2B

Margin

Medium

Capital Intensity

Low

Location

San Diego, California

Business Type

Growth

Company Website

Sunken Stone, with a pre-money valuation of $10.7 million, is raising crowdfunding on Wefunder. It is a turnkey solution provider that uses custom software to help businesses sell more on Amazon. The company allows brands establish themselves on Amazon and is recognized as one of the top 500 Amazon sellers on the Marketplace. Adam Weiler founded Sunken Stone in 2009 and has raised over $1 million since its inception. The current crowdfunding round has a minimum goal of $50,000 and a maximum goal of $1,070,000, and the funds will be used for external marketing, internal software development, and potential mergers and acquisitions. Sunken Stone has reported a rapid new account growth with 40.87% CAGR since January 2017 and $35 million in sales in 2020 alone.

Summary Profit and Loss Statement

	Most Recent Year	Prior Year
Revenue	$31,496,566	$21,460,468
COGS	$29,094,755	$19,492,106
Tax	$35,609	$17,287
Net Income	$141,544	$256,911

Summary Balance Sheet

	Most Recent Year	Prior Year
Cash	$504,580	$544,429
Accounts Receivable	$21,849	$3,000
Total Assets	$1,247,972	$1,124,694
Short-Term Debt	$1,152,799	$926,618
Long-Term Debt	$95,412	$95,412
Total Liabilities	$1,248,211	$1,022,030

Financials as of: 10/27/2020

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Sunken Stone Founder Adam Weiler Talks Amazon Expertise

E-commerce continues to grow and dominate the consumer market. And there’s no denying that Amazon is one of the  most used hubs for e-commerce. But selling through Amazon can often be a time-consuming and complicated process. From stiff competition to timed customer inquiries to distribution issues, being part of the Amazon marketplace is a major commitment for businesses.

Sunken Stone wants to make that commitment simpler and easier to handle. Through a trademarked software platform, the company helps other brands as they establish their Amazon presence. We sat down with founder and CEO Adam Weiler to discuss his team’s Amazon expertise and the question of acquisition.

Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.

Read Founder Interview