The Luving Company

Neutral
BETA

Functional Vitamin Beverage for Kids

Analytics

Raised to Date: $18,956

Aggregate Commitments $
Platform

StartEngine

Start Date

10/01/2020

Close Date

03/29/2021

Min. Goal

$9,999

Max. Goal

$250,000

Min. Investment

$249

Security Type

Equity - Common

Funding Type

RegCF

Series

Seed

Pre-Money Valuation

$4,976,093

Weekly Commitments $
Status

Active

Reporting Date

11/25/2020

Days Remaining

120

% of Min. Goal

190%

% of Max. Goal

8%

Likelihood of Max
Avg. Daily Raise

$345

# of Investors

44

Momentum
Location

Marina Del Rey, CA

Industry

Food, Beverage, & Restaurants

Tech Sector

Non-Tech

Distribution Model

B2B/B2C

Margin

Low

Capital Intensity

High

Business Type

Growth

The Luving Company, with a pre-money valuation of $4.9 million, is raising crowdfunding on StartEngine. The company makes zero-sugar vitamin-enhanced beverages for kids under the name KidsLuv. The beverages give kids a healthy dose of vitamins and minerals, without a load of harmful sugars. Ashi Jelinek founded The Luving Company in 2018. The proceeds of the current crowdfunding campaign, with a minimum raise of $9,999.48 and a maximum raise of $249,999.88, will be used to create new products, introduce new sizes, and expand into foodservice channels to supply to airlines, amusement parks, stadiums, museums, and fast food chains. The Luving Company is currently sold in over 1,500 stores, including Walmart, CVS, Natural Independents, and Amazon.

Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$69,128

$4,596

COGS

$63,997

$2,322

Tax

$800

$0

 

 

Net Income

$-636,984

$-397,504

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$9,363

$120,164

Accounts Receivable

$11,677

$795

Total Assets

$89,051

$323,702

Short-Term Debt

$4,307

$0

Long-Term Debt

$1,511,248

$0

Total Liabilities

$1,515,555

$1,108,913

Ratings

last updated 11/29/2020

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Analyst Report

Neutral
Ratings Platform - Beta Trial

Our new ratings and analytics platform is currently in Beta. To gain access to the Beta platform features, upgrade to a Pro paid account and accept the Beta terms on any page.

For a limited time, use coupon code "TRYMERLIN20" for a free 20 day trial of Kingscrowd Pro and Merlin Beta. Your paid subscription will activate at the end of 20 days. Cancel anytime.
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