The Phluid Project on Republic

The world's first gender-free clothing store

Raise to date: $113,185

Reporting Date: 05/31/2019

Key Stats

Minimum Raise

$25,000

Maximum Raise

$1,070,000

Likelihood of Max Unlikely
Start Date

10/18/2018

Stop Date

04/30/2019

Days Remaining

Closed

Security Type

SAFE

Investment Minimum

$50

Deal Type

No Review


Investment Summary

Status

Confirmed Closed

# of Investors

384

% of Minimum Raised

453%

% of Maximum Raised

11%

Dollars Per Day to Reach Max

N/A

DPD* Committed

$583

DPD* Category

$373

DPD* All Companies

$1,022

Kingscrowd Momentum

$113,185

Total Dollars Raised

Commitments

Weekly Commitments ($)
Aggregate Commitments ($)

SEC Filing Data from Kingscrowd

The Phluid Project is the world’s first gender-free clothing store. Launched in the NoHo Manhattan neighborhood earlier this year, they have the first-mover advantage in a new fashion retail space, and it’s growing in popularity and buzz. So far, they’ve experienced a +340% Q2 sales growth, a 20% customer conversion rate, and over 200,000 page views in six months with no paid SEO/SEM. Plus, the founder has managed multi-billion dollar retail brands for over 30 years, including Macy’s, Levi’s, Nike, and Victoria’s Secret, and they hope to open The Phluid Project in other North American markets and expanding their online presence over the next 18 months.

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