UpChoose

Reimagining consumption, starting at birth

Analytics

Raised to Date: $282,220

Aggregate Commitments $
Platform

Republic

Start Date

12/04/2020

Close Date

04/30/2021

Min. Goal

$25,000

Max. Goal

$1,070,000

Min. Investment

$100

Security Type

SAFE

Funding Type

RegCF

Series

Pre-Seed

Valuation Cap

$8,000,000

Discount Rate

20%

Rolling Commitments $
Status
Funded
Reporting Date

05/02/2021

Days Remaining
Funded
% of Min. Goal

1,129%

% of Max. Goal

26%

Likelihood of Max
Funded
Avg. Daily Raise

$1,920

# of Investors

495

Momentum
Funded
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Location

San Francisco, California

Industry

Apparel & Fashion

Tech Sector

CommerceTech

Distribution Model

B2C

Margin

High

Capital Intensity

High

Business Type

Growth

UpChoose, with a valuation cap of $8 million, is raising crowdfunding on Republic. The company has leveraged technology to create a frictionless experience for consumers and a simpler life for parents. The first release of UpChoose is a smart clothing service for babies that sends a curated set of organic clothing essentials for babies at each stage of growth. The clothing sets can be swapped as the baby sizes up. Ali El Idrissi founded UpChoose in July 2017. The current crowdfunding round has a minimum target of $25,000 and a maximum target of $1,070,000, and the proceeds will be used to build the infrastructure required to handle growth, expand the team, invest in marketing, and develop the tech platform. UpChoose has over 750 customers in 180 cities and reported a 300% year-to-year growth.
Summary Profit and Loss Statement
Most Recent Year Prior Year

Revenue

$51,568

$18,063

COGS

$12,081

$14,677

Tax

$0

$0

 

 

Net Income

$13,064

$-42,828

Summary Balance Sheet
Most Recent Year Prior Year

Cash

$17,008

$19,355

Accounts Receivable

$0

$0

Total Assets

$53,732

$33,613

Short-Term Debt

$4,174

$0

Long-Term Debt

$0

$0

Total Liabilities

$4,174

$0

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